Boost Your Business With These 4 Marketing Strategies
Marketing Michael Capozzi Marketing Michael Capozzi

Boost Your Business With These 4 Marketing Strategies

Today, marketing is an integral part of business, with businesses of all sizes using a wide range of marketing channels and tactics to reach and engage with customers. Marketing, as an industry, evolves daily. How do you keep up with every trend and incorporate every avenue of marketing into your business?

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Why hooks are the key to success in modern marketing
Content Creation, Marketing Michael Capozzi Content Creation, Marketing Michael Capozzi

Why hooks are the key to success in modern marketing

In the digital age, hooks have become increasingly important as businesses compete for attention in an increasingly crowded and noisy online environment. From compelling headlines to interactive content, there are many different types of hooks that businesses can use to grab the attention of potential customers and persuade them to take action.

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Why Businesses And Brands Need To Be Taking Advantage Of Social Media
Marketing Tony Pec Marketing Tony Pec

Why Businesses And Brands Need To Be Taking Advantage Of Social Media

It should come as no surprise that we are currently living in a digital era. Those who are not embracing being online—whether as a consumer, socially, as a business or as an employer—are rapidly becoming forgotten. The most-used aspect of this digital life has become social media. If you have a business and are not building your brand and marketing on social media, you are choosing to get left behind.

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How to Take Your Offline Brand Online
Marketing Tony Pec Marketing Tony Pec

How to Take Your Offline Brand Online

In today’s world, social media has become a platform for individuals and businesses to build a national or even international brand. There are no limitations to what you are able to build because of social media's power and scope. You can connect with individuals all around the world with the click of a button and generate more leads and sales than ever before.

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The Four Pillars Of Building A Brand On Social Media
Marketing, Content Creation Tony Pec Marketing, Content Creation Tony Pec

The Four Pillars Of Building A Brand On Social Media

Building an online brand is a task that takes a tremendous amount of consistency, focus, time and money. It is a process that takes years but, in the end, is worth every ounce of effort.

In order to build a brand, you should prioritize building your social media presence based on these four pillars: uniqueness, influence, trust and relevance. Social media is an opportunity to build your brand and increase its reach and audience by focusing on these pillars.

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3 More No Code Tools for Every Entrepreneur
Marketing Michael Capozzi Marketing Michael Capozzi

3 More No Code Tools for Every Entrepreneur

In 2022, Freelance work has surged throughout the United States. Every freelance artist has a tool box of skills and services they use in their day to day life. More often than not, at least one of the tools being used is based on a no code platform. Platforms like Notion, Figma, and Copy.AI are at the core of high performing freelance artists.

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No Code Tools for Entrepreneurs
Marketing, Automation Michael Capozzi Marketing, Automation Michael Capozzi

No Code Tools for Entrepreneurs

It has never been easier to become an entrepreneur and start a business than right now. However, since 2017, a new movement has been surging that aids both entrepreneurs and large scale businesses alike. If you’re an entrepreneur, business owner, or hobbyist, these no code tools will help you alongside your journey.

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What’s the Best Email Marketing Software?
Marketing Michael Capozzi Marketing Michael Capozzi

What’s the Best Email Marketing Software?

Email marketing is not dead in 2022. Companies are constantly innovating on the ways they communicate with their customers through email. If you’re a business owner, email marketing is crucial to offer an outlet of communication between you and your customers. Here are some Email Marketing Platforms that you can begin to incorporate into your business.

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5 Ways to Implement Email Automation in Your Business
Automation, Marketing, How-To Michael Capozzi Automation, Marketing, How-To Michael Capozzi

5 Ways to Implement Email Automation in Your Business

Email automation is the method in which you can communicate with your audience at specified times. Having the power of selecting when your emails get sent out is powerful: as a business owner, you can send emails to the right people, at the right time. What does this mean to you? It means you’re able to deliver the message you want your customer’s to see at the time you want them to see it.

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Why Email Marketing is Still Relevant
Marketing Michael Capozzi Marketing Michael Capozzi

Why Email Marketing is Still Relevant

An email can be whatever you want.

Inform customers about a new product launch. Showcase an upcoming event you would like your audience to attend. Get the word out about a huge blowout sale for items at your store. Keep customers up to date on new company announcements and day to day changes. Promote your newest social media post (or YouTube video) to build engagement.

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What is a CRM?
Marketing Michael Capozzi Marketing Michael Capozzi

What is a CRM?

Some analysts are saying that we are in a Data Age with the amount of data that is collected, stored, and usually sold every day! And your business is no different. Your customers are your revenue drivers, so collecting as much data and having it stored in a central database will only help you stay more organized.

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What is Zapier and How do I Automate My Business?
How-To, Automation, Marketing Michael Capozzi How-To, Automation, Marketing Michael Capozzi

What is Zapier and How do I Automate My Business?

As a business owner, or even an employee, repeating mundane tasks only slows your workflow and takes your precious time away from other tasks. We’ve talked about how to set yourself up for success by scheduling out your Social Media Posts so that you can take back time throughout your work days, but what about everything else that isn’t related to social media?

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How to Hire a Social Media Account Manager
Social Media, Marketing Francis Volpe Social Media, Marketing Francis Volpe

How to Hire a Social Media Account Manager

A lot has changed since the early days of Instagram: video has become king; photos of your food are still relevant, but only to niche pages; businesses have utilized the platform to both grow their audience as well as showcase their brand in a new light; and small businesses have grown faster than ever in marketing their products and services!

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