Unleashing Your Brand's Potential: A Step-by-Step Guide to Building a Strong Branding Kit
Social Media, Marketing, How-To Michael Capozzi Social Media, Marketing, How-To Michael Capozzi

Unleashing Your Brand's Potential: A Step-by-Step Guide to Building a Strong Branding Kit

A branding kit is an essential tool for any business looking to establish a strong and consistent brand identity. It is a collection of visual and written elements that define your brand's personality, messaging, and aesthetic. Whether you're a new business or looking to refresh your existing brand, developing a branding kit is a smart investment that will pay off in the long run.

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How To Use Instagram’s Collab Feature
How-To, Social Media Michael Capozzi How-To, Social Media Michael Capozzi

How To Use Instagram’s Collab Feature

Instagram recently launched a feature which allows two accounts to co-author a post in through the Collab feature.

You might have noticed this in your newsfeed specifically when seeing two different account usernames on the same post. Here’s how you can start Collab’ing with other accounts on your future posts.

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5 Ways to Implement Email Automation in Your Business
Automation, Marketing, How-To Michael Capozzi Automation, Marketing, How-To Michael Capozzi

5 Ways to Implement Email Automation in Your Business

Email automation is the method in which you can communicate with your audience at specified times. Having the power of selecting when your emails get sent out is powerful: as a business owner, you can send emails to the right people, at the right time. What does this mean to you? It means you’re able to deliver the message you want your customer’s to see at the time you want them to see it.

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What is Zapier and How do I Automate My Business?
How-To, Automation, Marketing Michael Capozzi How-To, Automation, Marketing Michael Capozzi

What is Zapier and How do I Automate My Business?

As a business owner, or even an employee, repeating mundane tasks only slows your workflow and takes your precious time away from other tasks. We’ve talked about how to set yourself up for success by scheduling out your Social Media Posts so that you can take back time throughout your work days, but what about everything else that isn’t related to social media?

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A Beginner's Guide to Start Automating Your Business
How-To, Automation Michael Capozzi How-To, Automation Michael Capozzi

A Beginner's Guide to Start Automating Your Business

Automation might sound like a scary word to most business owners due to its "hands-off" approach and allowing your tasks to, in essence, run themselves. A common misconception of automation is that a coding background is required. While this may be true in some instances, the following services and tips require little to no coding, and offer a free point of entry to accomplish almost all your tasks!

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