What’s the Best Email Marketing Software?
Email marketing is not dead in 2022. There is a huge reason companies still utilize email marketing into their efforts: it’s still as relevant as other forms of marketing.
Companies are able to utilize emails in myriad ways such as:
Company announcements
Product and/or service updates
Customer notifications
Customer service
Internal commuinication
more!
So, what Email Marketing Platform should you use? If you aren’t using an Email Marketing Platform for your business right now, there are a lot of options to choose from! We chose just three, but there are so many more so feel free to research some too!
Mailchimp
Price: Free - $299+ / Month
Pros:
Intuitive email builder for beginners
Powerful email segmentation and automation features for contacts
Integrated with Intuit ecosystem (Quickbooks)
Cons:
Very limited free plan
If your email list is more than 2,000 addresses, the pricing of the platform can increase greatly
Takeaway:
Mailchimp might be every business owner’s first email marketing service, and for good reason. With the recent acquisition of Mailchimp by Intuit, small business owners now can integrate their email marketing directly into their invoicing / bookkeeping software. Mailchimp also offers small business solutions such as website creation, landing page creation, social advertising integration, and even physical postcards you can mail out to your digital audience! While the features encompass an all-in-one solution for businesses, the price tag associated with it might have sticker shock to some consumers.
Constant Contact
Price: $9.99 - $45+ / Month
Pros:
Over 100 templates to select from and customize further
Expansive automation features to “put your emails on autopilot”
A/B testing on Subject Lines
Cons:
Monthly price increases to $35+ after 500 contacts
Email automation requires the Plus plan
Takeaway:
If your business relies on email for marketing and revenue conversions, Constant Contact is one of the best solutions for your business. Constant Contact focuses on email marketing, and provides all the features and benefits you’d need without cutting any corners. All of the features and benefits of Constant Contact do come at a price as the platform requires payment to use it. If you are looking for an all-in-one solution for your marketing efforts, you might want to explore other options.
Flodesk
Price: $35 - $59 / Month
Pros:
No cap on email subscribers, regardless of what plan is selected
Create emails that are mobile optimized and modern looking
Integrate ecommerce into your email marketing seamlessly
Cons:
Limited customization of emails and templates
Most integrations and ecommerce functions are platform specific
Takeaway:
Flodesk was built with creatives in mind. Flodesk offers many modern and eye-catching designs that go against the normal email marketing templates you’re used to seeing. Over the years, Flodesk has integrated ecommerce into their platform to allow users to sell and distribute their digital business offerings via email. However, the pros stop there when you begin to explore other possibilities and integrations outside of Flodesk: most features are platform limited and have no connection to 3rd party services.