Leadership
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Tony Pec
Co-Founder, Head of Business Development
Tony Pec, also known as The Godfather of Instagram, is the Head of Business Development for Y Not You Media, a leading digital marketing & social media agency. Prior to co-founding Y Not You Media in 2018, Tony has always been an Entrepreneur, crafting his sales & business skills all while expanding his knowledge & network along the way. Tony, started his 1st business venture just freshman year in college; a natural & organic lip balm. Prior to & after that, Tony pursued many other entrepreneurial ventures before co-founding Y Not You Media. Tony 1st began building his brand on social media back in 2016 where he was coined “The Godfather of Instagram” & took his skillset & proof of success online to help other business owners & entrepreneurs.
Born & raised in The Bronx, Tony grew up in an Italian American blue-collar family. His father instilled in him the belief, "You can achieve anything you put your mind to." With this mindset, Tony has helped transform Y Not You Media into a household name in the social media & digital marketing space within NY, CT, & NJ. Tony is constantly seeking new ways to grow the Y Not You brand. His exceptional networking skills, extroverted & personable nature have enabled him to build an extraordinary multi billion dollar network, including top business owners, political figures, celebrities, & local business owners across several states.Tony's expertise in social media branding, networking, business development, & sales has made him a nationally sought-after speaker. Tony is always looking to find ways to add value to his client’s by connecting them to others in his network that he believes would be a benefit to both parties involved. He has spoken at events nationwide, appeared on television, been interviewed by several media outlets, & published in multiple online articles, including Forbes, Entrepreneur.com, & USA Today, to name just a few. Tony was also named a 2024 Wunderkind for being a top 20 business professionals under 35 in all of Westchester County, NY.
In addition to his work at Y Not You Media, Tony hosts the largest charity golf outing in the tri-state area, called the Impact Golf Outing. This event raises money for Blythedale Children's Hospital and is held at Pelham Split Rock in The Bronx. It utilizes both courses with 288 golfers, over 50 vendors on all 36 holes, and over 50 vendors during the cocktail hour. In 2024, the cocktail hour had over 1,500 attendees. The Impact Golf Outing is more than an event; it's an experience.
Outside of Y Not You Media, Tony enjoys business, hosting networking events, spending time with his sister, listening to podcasts, smoking cigars, investing, networking, & playing golf. -
Francis Volpe
Co-Founder, Head of Content Creation
Francis Volpe is the Head of Content Creation for Y Not You Media. Prior to co-founding Y Not You Media in 2018, Francis worked in the mortgage industry as a loan officer for RFA Capital Corp, a mortgage brokerage based in Darien, CT. He also worked as a stunt performer, making appearances in shows such as POWER, Wu Tang Clan: An American Saga, and Dietland.
Born and raised in Westchester, NY, Francis grew up with his mother, who instilled in him the belief, "Be extraordinary, not ordinary." Francis has a deep passion for media, marketing, and psychology, which he leverages to develop innovative content and marketing strategies for both Y Not You Media and its clients. He works directly with the content team, whose creativity has helped Y Not You Media become highly sought after for their ideas and execution.
In addition to his role at Y Not You Media, Francis has built a food brand under the agency called Snack Time TV. It has accumulated over 100 million views across Instagram, TikTok, and YouTube, with a growing community of more than 250k followers.Francis has spoken in front of multiple audiences on the importance of utilizing social media, the significance of content, and the power of establishing a brand. He has been recognized by multiple media outlets and highlighted by DigitalAdBrief on their show Digital Champions, which features experts across the media space. In 2024, Francis was named a Wunderkind for being one of the top business professionals under 35 in Westchester County.
In his free time, Francis loves playing sports, traveling, reading, listening to podcasts, and spending time with his friends, family, and girlfriend. -
Michael Capozzi
Co-Founder, Head of Operations
Michael Capozzi is the Head of Operations at Y Not You Media. Before co-founding the company in 2018, he honed his passion for problem-solving and technical troubleshooting as part of the Leadership Team assisting the Genius Bar at Apple. After leaving Apple, he worked as a Mechanical, Electrical, and Plumbing (MEP) Project Manager for Tishman Construction, an AECOM company, where he helped develop Standard Operating Procedures and coordinated large-scale logistics and scheduling for corporate interior fit-out projects.
Born and raised in The Bronx, Michael embraced the mindset that “You should be the only person determining your journey”—a principle that has guided his career. Known as the "backbone" of Y Not You Media, his expertise spans artificial intelligence, automation, no-code solutions, web development, problem-solving, and data analytics. He ensures that Y Not You Media operates efficiently while staying at the cutting edge of technology and industry trends, all without compromising quality. He thrives in ambiguous situations and always maintains a customer-first mindset.
Michael stays ahead of changes in the digital and social media world, allowing him to provide strategic guidance to both clients and the Y Not You Media team. His commitment to continuous learning keeps the company at the forefront of industry advancements.
In 2024, Michael was named a Wunderkind, recognized as one of Westchester County’s top business professionals under 35.
Outside of work, Michael enjoys analyzing music albums down to individual lyrics, reading literature, collecting and playing video games, researching the mechanics behind tech startups, and restoring retro technology to its former glory.