Why Email Marketing is Still Relevant
Marketing Michael Capozzi Marketing Michael Capozzi

Why Email Marketing is Still Relevant

An email can be whatever you want.

Inform customers about a new product launch. Showcase an upcoming event you would like your audience to attend. Get the word out about a huge blowout sale for items at your store. Keep customers up to date on new company announcements and day to day changes. Promote your newest social media post (or YouTube video) to build engagement.

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What is a CRM?
Marketing Michael Capozzi Marketing Michael Capozzi

What is a CRM?

Some analysts are saying that we are in a Data Age with the amount of data that is collected, stored, and usually sold every day! And your business is no different. Your customers are your revenue drivers, so collecting as much data and having it stored in a central database will only help you stay more organized.

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What is Zapier and How do I Automate My Business?
How-To, Automation, Marketing Michael Capozzi How-To, Automation, Marketing Michael Capozzi

What is Zapier and How do I Automate My Business?

As a business owner, or even an employee, repeating mundane tasks only slows your workflow and takes your precious time away from other tasks. We’ve talked about how to set yourself up for success by scheduling out your Social Media Posts so that you can take back time throughout your work days, but what about everything else that isn’t related to social media?

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How to Hire a Social Media Account Manager
Social Media, Marketing Francis Volpe Social Media, Marketing Francis Volpe

How to Hire a Social Media Account Manager

A lot has changed since the early days of Instagram: video has become king; photos of your food are still relevant, but only to niche pages; businesses have utilized the platform to both grow their audience as well as showcase their brand in a new light; and small businesses have grown faster than ever in marketing their products and services!

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Surround Yourself With the Right People
Marketing Francis Volpe Marketing Francis Volpe

Surround Yourself With the Right People

A lot, if not most of us, are extremely motivated and want to achieve all of our goals. It doesn't have to be just business. Maybe it's fitness, travel, and so on. As it turns out, you might not achieve your goals, and one of the contributing factors can stem from who we surround ourselves with.

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Build Your In-Person Network Online
Social Media, Marketing Tony Pec Social Media, Marketing Tony Pec

Build Your In-Person Network Online

In such a digital age of the internet and being online, less and less people focus on relationships offline. We hear it every day: "Your Network is your Net Worth." It's overused, but it seems to still be a saying that many just say and do not live by. The importance of meeting new people cannot go overlooked, and if you do so it is going to hurt you in the long run.

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Social Media is Underutilized
Social Media, Marketing Francis Volpe Social Media, Marketing Francis Volpe

Social Media is Underutilized

Social media has not been around as long as most people think. The real start of social media beginning to be used by the masses was Facebook.

Facebook only founded 16 years ago, has 2 billion users, almost a quarter of the entire world’s population. Instagram founded only 10 years ago, has 1 billion users. These are large numbers, but the time they have been around is short.

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Brand Building
Marketing Francis Volpe Marketing Francis Volpe

Brand Building

Content is the foundation to any social media platform, and is something that needs to be taken seriously. Strategy is crucial when it comes to creating content, especially if you want to “stand out” and be “different.”

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