How to Structure Your Content Creation
Follow this guideline and you will find yourself producing more effective content!
Have you began to market yourself on Social Media and gotten stuck trying to properly structure your Content? Do you feel your videos elicit more tangential thoughts with no central theme or hook?
You are not alone!
Like almost everything in life, when you have a plan, you’ll see better success. So how do we plan our content when we’re running out of ideas or have no idea when to end a video? Try out this : PASO
P - Problem
A - Agitate
S - Solution
O - Offer
Here is the breakdown:
Problem – state the problem at hand:
Here is why you are not closing your social media leads
Agitate – “poke” at the issue again and agitate the viewer:
You aren’t closing the leads because chances are you are not set up on your back end for these leads!
Solution – offer a solution to the problem:
You need to make sure you have a nurturing system set up to keep yourself front and center, because every lead may not be ready to buy right now!
Offer –offer your service or product in a call to action (CTA) to solve the problem:
If you are looking to create the perfect nurturing system for your leads, I can help all you have to do is contact me.
Following PASO will allow you to create more engaging and valuable content for your viewers and even potentially land you more clients / customers.
