The world of social media is witnessing a significant shift in user engagement. Over the last 5 years and counting, user engagement has began to shift away from public feeds and more towards private direct messages (DMs). Gone are the days of publicly liking all of your friend’s posts to show that you’re engaging with them: instead, keeping in contact with them via private direct messages is the norm. This trend is reshaping the way users interact with each other and with brands on social media.

We’ve heard it all over the news: the metaverse is coming. A virtual world where everyone logs in and lives a virtual life. The metaverse has emerged as the next frontier, promising immersive experiences and redefining social interactions. Meta, formerly known as Facebook, and TikTok stand as frontrunners in this race, each carving out unique spaces within the metaverse.

Over the past decades, the approach to targeting audiences has shifted towards the hyper-focused realm of localized and geo-targeted marketing. While not a requirement, some businesses benefit from marketing towards a hyper-local community. This is mostly seen with products and/or services that are offered and limited to the consumer’s location: think Real Estate or Mortgages.

The fusion of e-commerce and live streaming has birthed a new shopping phenomenon known as livestream shopping. This might have been something you’ve briefly seen on Instagram, TikTok, or even Facebook. However, this isn’t the first time that live-feed shopping shows have existed. Think about QVC and its explosive growth through the previous decades.

Programmatic advertising stands at the forefront of today’s marketing, continuously evolving to leverage technology for more efficient and effective ad placements. Read along as we dissect the latest advancements in programmatic advertising, shedding light on AI-driven ad buying, real-time bidding (RTB), and other innovations reshaping the advertising landscape.

Marketing, while sometimes perceived as a slow growing industry, moves faster than you’d think. Agile methodologies, originating from software development, have transcended industries, including marketing, by enabling rapid adaptations to changing market dynamics. With the ease of access to such tools, marketing for small businesses all the way up until enterprise level can benefit from the swiftness and implementation.

Metrics play a pivotal role in gauging performance and shaping strategies. However, beyond the allure of vanity metrics like likes and followers lie more meaningful indicators that provide profound insights into a brand's social media performance.

Data privacy has emerged as a pivotal concern as a result of growing social media platforms, online advertising, and user inputted data being sold. The General Data Protection Regulation (GDPR) implemented by the European Union in 2018 revolutionized data protection laws, affecting the way businesses worldwide handle customer data.

Consumers interact with brands across a myriad of online platforms, from social media networks to e-commerce sites, mobile apps, in real life at brick and mortar stores, and more. Tracking and analyzing user behavior across these diverse channels present both challenges and opportunities for marketers aiming to glean comprehensive insights into consumer preferences and interactions.