Text-Only Posts: The Sleeper Hit of the Year

Was “Text posts are coming back” on your 2024 Marketing Bingo Card? A trend that seems to have surprised everyone has occurred: Text-only posts are back. Once the only form of communication on the internet, text posts might feel a bit nostalgic for some uses. The trend is not only a nostalgic reminder of how far we’ve advanced with messaging on the internet, but also a key identifier in how social media is evolving.

The Simplicity Factor

The appeal of simplicity is one of the driving forces behind this trend. Amidst a sea of multimedia content, text-only posts offer a refreshing change of pace. They eliminate visual distractions and focus solely on the message, and nothing else. The playing field officially gets leveled such that content quality matters more than production value. The message can be interpreted by the viewer without being influenced by the creator’s real emotions.

It’s important to take into account the state of the world’s internet stability. City dwellers who live in cities like New York, Miami, Los Angeles, and Austin, just to name a few, mostly don’t have to worry about buffering speeds and internet lag. Those who live in remote locations do, and it’s this simplicity that makes text-only posts more accessible and inclusive. They don’t require high-speed internet or advanced devices to load quickly and efficiently. They also level the playing field where content quality matters more than production value.

A Touch of Authenticity

There has been an emerging trend over the last decade in content marketing known as “sensationalism”. It’s easy to spot this type of trend: “I slept in a coffin for 99 Hours”, “I Bought a House for $20”. The over-glorification in content marketing has taken a toll on viewers. Quick cuts, unrealistic reactions, and sometimes inauthentic feelings just add to the pot of uncertainty when viewing content. Text-only posts often exude authenticity and honesty. In an era where users are increasingly skeptical of polished, curated content, text-only posts can feel more real and genuine. They allow for more personal, unfiltered expression, fostering deeper connections between users. This authenticity is particularly appealing to audiences who value transparency and honesty from the individuals and brands they follow.

Engagement Booster

Text-only posts can also help boost your engagement. It’s not smart to put all of your eggs in one basket, so why only rely on one form of content creation? Text-only posts can encourage more thoughtful and meaningful interactions. Users may be more likely to read the entire post, reflect on its content, and leave a comment or share their thoughts. This can lead to more substantive conversations and a stronger sense of community among users.

Versatility at Its Best

Text-only posts offer versatility and flexibility. They can be used for a wide range of purposes, from sharing personal updates and insights to sparking discussions and debates. They can be short and sweet, or long and in-depth. They can be serious or humorous, informative or entertaining. This versatility makes text-only posts a powerful tool for online communication.

The rise of text-only posts as the sleeper hit of the year is a testament to the enduring power of words. As we continue to explore and experiment with different forms of online communication, it’s clear that sometimes, the simplest methods can be the most effective. Whether you’re an individual sharing your thoughts or a brand connecting with your audience, text-only posts offer a unique and valuable way to engage with the online world. So next time you’re crafting a social media post, remember: don’t underestimate the power of text. It might just be the sleeper hit you’ve been looking for.