Authenticity on TikTok Shop: How to be Genuine
TikTok has emerged as a dynamic space where creativity, authenticity, and connection thrive. Since the launch of TikTok Shop, a wave of consumers have become affiliates for products that TikTok has placed in seemingly every video it can. In this article, we delve into the concept of authenticity on TikTok Shop, exploring how personalities and brands can foster genuine relationships with their audience.
Identify Your Consumer’s Purpose
Authenticity begins with understanding why users flock to TikTok. They seek inspiration, joy, and a sense of community. Personalities and Brands must align their content with these aspirations. Instead of pushing products, consider how you can uplift and inspire your viewers. Craft content that resonates with TikTok’s spirit—whether it’s a behind-the-scenes look at your creative process, a heartwarming story, or a relatable challenge. Remember, TikTok users are here for more than just shopping; they’re here for an experience.
Get Involved with the Community
TikTok thrives on community engagement. Personalities and brands that actively participate in the TikTok ecosystem build a deeper sense trust and loyalty with their followers. It’s easier to maintain trust and rapport with your followers if you’re constantly engaging with them. Here are two ways on how you can get involved with your audience:
Educate and Inspire: Share your brand knowledge. Teach users something valuable. Whether it’s a makeup tutorial, a cooking hack, or a DIY project, educate your audience. Authenticity blooms when brands genuinely contribute to users’ lives.
Leverage Creative Features: TikTok offers a plethora of creative tools—music, effects, transitions, AR Filters, and more!—that make your content stand out. Use them strategically. Blend your brand message seamlessly into the TikTok environment. Remember, authenticity isn’t about hard-selling; it’s about connecting.
Stay True to Your Values
Authenticity hinges on consistency. As a brand, stay aligned with your core values. When creating content, ask yourself: Does this reflect our brand ethos? Does it resonate with our audience? Authenticity isn’t about being trendy; it’s about being true to who you are. It would not make sense for your brand to push a product that completely goes against your values: if you run a dog grooming page, wouldn’t it be a bit odd if you started to push your followers to purchase a new cat toy? Whether you’re a sustainable fashion brand, a tech startup, or a local bakery, let your values shine through.
Showcase Real People and Stories
TikTok, and consumers, celebrates realness. Feature real people—your employees, customers, or partners—in your content. Share their stories. Highlight their experiences with your brand. Authenticity lies in the human connection. When users see relatable faces and genuine emotions, they connect on a deeper level.
Be Transparent and Approachable
Transparency builds trust. If you’re launching or affiliate selling a new product, share the journey. Show the design process, the challenges faced, and the triumphs. Be approachable—respond to comments, engage with your audience, and listen. Authenticity isn’t a monologue; it’s a dialogue.