Here’s Why You Should Use an Instagram Business Account
If you haven’t made the switch to an Instagram Business Account, there is no better time than now! If you are in the visual business (products that require your consumer to see them) and you have been using Social Media to market your business, you will benefit from making the switch to a Business Profile.
Business Profiles on Instagram have access to exclusive features that benefit businesses such as:
Post Analytics
Profile Insights
Accounts your profile reaches
Total amount of followers and daily statistics for Follows / Unfollows
Promoted posts through online advertising
Scheduling Instagram Posts
Cross-Posting between your Facebook and Instagram pages
Adding Specific Call to Action (CTA) buttons to your profile
Much much more!
If anything above stuck out to you as the “oh wow I need that ASAP for my Instagram Page,” then what are you waiting for? Make the switch! Don’t know how to do that? Keep reading below!
Is your Business’s Instagram set up as a personal account?
If you answered yes to the above question, check out How to Switch Your Account to a Business Account. If you're not entirely sure if your account is a business account, follow these steps to check your profile type:
Open the Instagram app.
Click on the Profile Page in the bottom right corner.
Tap on the Menu Hamburger Bar in the top right corner (3 Lines)
Click on Settings, then Account.
Choose Switch Account Type.
If you see “Switch to business account”, you are not a Business account.
If you see “Switch to personal account” and/or "Switch to business account”, it’s possible you are set up as a Creator account. See the below image to verify!
Example of what a Creator Account will see.
Now that you’ve set up your Business Instagram Account, start promoting your business through creative content and customer outreach!